Steve Jobs Dies

Steve Jobs, co-founder of Apple and quintessential 'tech for masses' icon, died tonight at age 56 , the company said.

He died in Palo Alto (California), accompanied by his wife and other relatives. From humble garage-based beginnings to the technology guru, he changed the way you call, read the newspaper and take photos, and became a legend.

"Apple has lost a visionary and creative genius and the world has lost an amazing human being", Apple said in a statement on its website . "Those who have been fortunate to meet and work with Steve have lost a dear friend and mentor. Steve leaves behind a company that only he could have built and his spirit will always be the foundation of Apple".

His family has also confirmed the news through a press release expressing their "deep gratitude" for the support they have received. The company announced the death of its founder, but did not report on the causes. Jobs officially retired in late August after several years of leadership and on his fight with pancreatic cancer , which even became a source of inspiration.

'Remember that I will die soon helps me make decisions'

"If you live each day as if it were your last, someday you will be right ... Every day I look in the mirror as if it were  my last day."  In his 2005commencement address at Stanford University, he said, "If today were the last day of my life, would I want to do what I am about to do today?" .  Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart".

Throughout 2011, Steve Jobs was seen several times in cancer patient centers, although it was never publicly confirmed that the disease came back. In 2011, he appeared little in public, but reappeared, very thin, for the unveiling of the  iPad2 last March, an event where he was greeted with a standing ovation.

Jobs was a true visionary, and an obsessive, detail oriented, hardworking individual, who was also egocentric and boisterous, and reluctant to leave the company to which he devoted himself. But last year he took a leave of absence and then officially stepped down in this past August.

'Transformed our lives'

The reactions to the death of Steve Jobs has been tremendous. Apples largest competitors praised his unique visionary talents. "It is very rare to find anyone in the world that has the profound impact that Steve has had, with effects that will be felt for many generations," said Bill Gates.

Nor is it common for an business man's death to receive a  warm-hearted message from the White House. "He was brave enough to think differently, daring enough to believe he could change the world, and talented enough to do it,"  said Barack and Michelle Obama in a statement. Obama praised Jobs for "putting the Internet in our pockets," although the president sided with the competition (he the first White House occupant to sport Blackberry).

"Steve like to say that he lived each day as if it his last. And because he did, he transformed our lives, redefining entire industries, and achieved something very rare in human history - he changed the way each of us sees the world " the Obama's said in a statement, who did not only sent their condolences to his family but also "those who loved him."

Among those who have experienced those changes is Rupert Murdoch , head of media empire American-British-Australian. "Steve Jobs was simply the best CEO of his generation. While I am very saddened by his death, I remember the dramatic impact he has had to revolutionize the way people consume media and entertainment. "

Revolutionary genius and maverick

Steve Jobs is considered the driving force behind the success of Apple and the mastermind of the products that leads the world in consumer electronics, such as iPhone , iPod and iPad .

In 1976 he founded the company with Steve Wozniak and Ronald Wayne, and played a key role in the personal computer revolution. In 1985 during a power struggle, he resigned from thecompany, prompting a decline in Apple's revenues, which was reversed only with his return in 1996.

During the period when he was away from the realm of the apple,  in 1986 Jobs purchased a digital entertainment division with filmmaker George Lucas for ten million dollars and renamed it Pixar, which went on to became the most successful animation studio in the world. He went on to sell it to Disney to the tune of 7.4 billion dollars.

Additionally he founded 'Next Computers' to solidify his dream of the powerful yet elegant personal computer. Although a commercial failure, the scientist Tim Berners Lee used one to create the world wide web (www). Jobs later sold the company to Apple, where its technology was the basis for the current Apple operating system.

When Jobs returned to Apple as its chief executive, he revitalized the company with the iMac , a colorful one-piece computer. He outlined his strategy to make Apple products the center of  the emerging digital lifestyle.

Although surpassed by arch rival Bill Gates from Microsoft, Jobs maintained the same digital he began with, which holds that for his computers to achieve its optimum performance,  Apple had to keep control of both hardware and software . His stubborn insistence paved the way for the his later greater success.

Apple launched the iPod in 2001 and in 2003 the online music store iTunes, which in 7 seven years sold more than 10,000 million songs and completely dominated the online music business.

The next great success was Jobs 2007 launch of the  iPhone, which revolutionized the smartphone market and is expected to reach a total of 100 million units by year's end. The company launched the iPad in 2010, which created an unprecedented demand for tablets and which has sold over 25 million units so far with little of any competitors staying in the tablet game very long.

This summer,  Apple overtook Exxon as the most valuable public company in the world. When Apple went public in 1980, it's stock price, when adjusted to todays dollars, went for about $2.68. Today it's $ 377.

Well done Steve Jobs. Well done...

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